Millys Dog Food and Accessories

During our second year of University we had a project where we to create dog food packaging for a premium audience. The packaging needed to be luxurious and should have stood out in supermarkets such as Waitrose and Marks and Spencer’s. I created some packaging for a doggie bites that would work like chocolate variety boxes, then added some wet food as an accompaniment and then bought some dog accessories that fit the brand. Initially I designed something similar to Cadbury, but instead went with a simple vector graphic that could be transformed into any dog, rather than focusing on one breed.

Details

Client: University Project

Description: Dog Food and Accessory Packaging